Developing a large number of followers on Twitter or small number

Should a company who wants to use Twitter as a marketing tool develop a large number of followers who stray outside their target market or focus on a smaller number of engaged followers?

It's the quality versus quantity argument and both sides have merit.

Here is an argument for having a large quantity of Twitter followers with the idea that it is a numbers game. It comes from Collegerecruiter.com and the title is Why Quantity is Better than Quality When it Comes to Twitter Followers.

The argument for developing a quantity of followers on Twitter makes sense in many ways. My hunch is the demographics on Twitter are probably similar. How many marketing decisions are made on hunches, by the way?

I'm sure many Twitter users have a college education even though they represent many fields of study. They're at least somewhat active online or they wouldn't have Twitter accounts.

Maybe Twitter is the new mass media.

Also read Marketing tips for Twitter

Web site assessment questions for small businesses

A small business owner who runs a store recently wanted a Web site. I wrote out these questions to help determine why a Web site might benefit his business:

What is the primary reason for wanting a Web site?

What do you want a Web site to achieve for you?

Is the Web site going to be part of a local marketing campaign?

Is the goal to get Web site visitors the chance to shop online and purchase online?

How long has the store been in business?

Who is the typical customer? Where do they live? What do they buy?

How much money does the typical customer spend?

What is the budget range?

Click here to read this post on more assessment questions